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This is a really excellent idea. So many people freak out about working out where people can see them and judge them. Props to this marketing strategy. I wonder if they throw them out after they hit under 50 lbs to lose...
I wondered that, too. And I think you're absolutely right -- from a marketing perspective, it's BRILLIANT.
I think it's a good idea since the gym can be intimidating when you first start out. I've heard some people say they want to lose weight before hitting the gym which is backwards. This gym will be more open to people that don't have to think they need to look good before going to the gym.